Early during our first few years in business we decided to spend some of our non-existent Advertising Budget on t-shirts. The first shirt was a fire engine red pocket tee that featured our new, ladder-toting carpenter logo and a saying that one of our employees was fond of: Good Enough For Who It’s For. It was an instant hit. Everyone including our clients loved it. (Some of us still treasure our ragged, faded original collectors edition of this shirt.) After a while some snooty English major pointed out that it should be Good Enough For Whom It’s For. But when we made this correction on our next order of shirts the apostrophe disappeared from “It’s.” We had a heck of a time getting a grammatically correct version of that original saying.
